Content Intelligence Market is projected to register a moderate 32.2% CAGR in the forecast period.
- dheeraj pawar
- Jul 14, 2020
- 2 min read
According to a research report "Content Intelligence Market by Component (Solutions, Services), Deployment Type (Cloud, On-Premises, Hybrid), Organization Size, Vertical (BFSI, Healthcare & Life Sciences, Travel & Hospitality), and Region - Global Forecast to 2024", published by MarketsandMarkets, The global content intelligence market size is expected to grow from USD 485 Million in 2019 to USD 1956 Million by 2024, at a Compound Annual Growth Rate (CAGR)of 32.2% during the forecast period. Need for market intelligence and demand for audience interest analysis are major growth factors for the market. Demand for more personalized content, increasing use of the technologies such as ML, AI, IoT to accelerate content production, and need for the content marketing performance support would provide opportunities for vendors in the content intelligence market.
Browse 45 market data Tables and 21 Figures spread through 97 Pages and in-depth TOC on "Content Intelligence Market - Global Forecast to 2024"
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Services to grow at the highest CAGR during the forecast period
Services offered by vendors to its customer are training/education, support, consulting/expertise, managed services, and others. These services accelerate deployment, reduce delays, support integration, and provide custom training. The role of services holds importance as it improves the Return on Investment (RoI) and enables effective implementation of content intelligence.
Cloud segment to grow at the highest CAGR during the forecast period
Enterprises prefer deploying content intelligence solutions via the cloud to improve mobility and decentralize data storage and computing. Security is a critical issue that restricts the adoption of cloud services. However, this issue is being gradually eradicated by conducting rigorous security tests to the highest standards by third parties.
North America to hold the largest market size during the forecast period
Enterprises in North America are investing heavily in digital marketing initiatives and customer experience, along with new technologies such as AI, NLP, ML, big data, and others. In this region, the percentage of social media users, smartphone users, and ad spending is exceptionally high as compared to the other areas of the world. Mobile device penetration in the US is more than 90%, followed by Canada, which has given marketers a strong channel to target the potential customers
Key Content Intelligence Market Players
Major vendors in the global content intelligence market include Adobe (US), M-Files (Finland), OpenText (Canada), Curata (US), Scoop.it (US), Social Bakers (Czech Republic), Atomic Reach (Canada), OneSpot (US), Vennli (US), and Idio (UK).
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