Top 10 companies in Prescriptive Analytics Market | MarketsandMarkets

According to a research report "Prescriptive Analytics Market by Component (Software and Service), Data Type (Unstructured, Semi-Structured, and Structured), Application, Business Function, Deployment Model, Vertical, and Region - Global Forecast to 2021", The prescriptive analytics market is estimated to grow from $1.16 Billion in 2016 to $4.58 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 31.7%. Emergence of advanced technologies such as big data & IoT and rising popularity of real-time accessibility of data for efficient business applications are the key driving forces of the prescriptive analytics market.

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Various vendors prevailing in the market space include IBM Corporation (U.S.), FICO (U.S.), River Logic, Inc. (U.S.), Ayata (U.S.), Angoss Software (U.S.), Profitect (U.S.), Frontline (U.S.), Panoratio (Germany), TIBCO Software (U.S.), and NGData (Belgium). Players in this sector have adopted different strategies to extend their worldwide presence and expand their market shares.

Partnerships, collaborations, acquisitions, new product launches, upgradations, and expansions are some of the significant strategies adopted by the market players to grow in the prescriptive analytics market. IBM Corporation and River Logic, Inc. have regularly introduced new updates and adopted the organic strategy to enhance their product portfolio so as to cater to their clients efficiently in the prescriptive analytics market.

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The IBM Corporation is an established global player offering dedicated software, hardware, and related services. The company has been continuously innovating in big data and analytics sector and also in cloud, mobile, social, and security. Furthermore, IBM has been developing and acquiring the necessary capabilities to lead in data and analytics, deepening its expertise in the field of analytics.

IBM Corporation while seeking overall growth; relies on betterment and expansion of its strategic imperatives. Fueled by explosion of mobile devices, social media, connected devices, and the infusion of technology in all aspects of business, data is recognized as the global new natural resource.

River Logic, Inc., developer of enterprise planning and optimizing software solutions, provides prescriptive planning and performance management platform.

The company has been bringing new upgradations in the prescriptive analytics market that is testament to the fact about its dedication to have a strong hold in the market. River Logic partnered with various companies as a part of their inorganic strategy to improve their dominance in the global advanced analytics market.

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